Two Shores in Key West
Born by the water
Our journey moves between two shores, where timeless pieces meet playful self-expression. Inspired by life in Key West, PRASINOUS and Coral CharmLAB are about craftsmanship, individuality and telling your story through jewelry. We design with intention and bring every piece to life by hand.
Irem
Irem leads PRASINOUS and Coral CharmLAB with one simple belief: jewelry should feel personal, be beautifully made and stay within reach.
She mixes handcraft with smart design and production, so quality stays high and prices stay fair. From everyday PRASINOUS classics to fully custom Coral CharmLAB pieces, every collection tells a story of moments, symbols and places.
Her goal is simple: when people think of coastal jewelry, they think of us. Pieces you can wear from a beach day to a black-tie night.
Step by step
- 2021
PRASINOUS is born
We started in the Florida Keys with a small line of pearl and gold pieces, made in small batches and to order.
- 2022
Our first piece: the Medusa necklace
A sculpted serpent choker with soft, hand-finished curves, inspired by the strength of Medusa. Made to take you from day to night.
- 2023
Our Florida studio
We moved assembly and quality checks to our Florida studio, so pieces reach you faster and every one gets a close look.
- 2024
Coral CharmLAB opens
Our charm jewelry brand, where you design pieces around your milestones, symbols and stories. Your charms, your way.
- 2025
The Charm Bar
We started our Charm Bar pop-ups with boutiques and hotels. Guests design their own piece and take it home the same day.
As seen in
Our jewelry and our Charm Bar are at some of Florida's most loved resorts, from Fort Lauderdale to Key West.
Join us on Instagram
New pieces, behind the scenes and how you wear yours.
