PRASINOUS Founded.
First production: Medusa Necklace
U.S. Studio & Assembly
Coral CharmLAB is founded
Charm Bar Pop-up Series
Affordable Jewelry
Our Sustainability Promise
We design jewelry that’s beautiful, durable, and responsibly made. PRASINOUS uses 925 sterling silver, 18K gold vermeil, select solid 18K gold, and responsibly sourced natural stones; Coral CharmLAB features corrosion-resistant stainless steel and rhodium-plated brass built for long wear. We partner with audited workshops, specify nickel-safe alloys and lead/cadmium-safe components, and perform batch-level QC to reduce waste. Packaging is recyclable, and we prioritize repair, re-plate, and refresh over replace. The result: pieces that feel luxurious, last longer, and leave a lighter footprint.
Meet The Founder
Irem leads PRASINOUS and Coral CharmLAB with a simple belief: jewelry should feel personal, beautifully made, and within reach. Blending craftsmanship with high-tech design, she builds collections that pair precious finishes with smart production—keeping quality high and prices fair so everyone can “catch their vibe” without overspending.
From semi-fine staples at PRASINOUS to fully customizable pieces at Coral CharmLAB, every collection is a story—of moments, symbols, and places. Rooted in the spirit of the Florida coast, our vision is clear: when people think “coastal jewelry,” they think of us. We design for everyday wearability, sustainable practices, and inclusive style, creating pieces that look as good as they feel—anywhere from a beach day to a black-tie night.
Learn more about Irem’s story and our coast-first vision.
catch the vibe
Quality You Can Feel
Experience resort-ready jewelry engineered for beauty, durability, and value. Trusted by hospitality partners and loved by everyday customers.
PRASINOUS — Semi-Fine Standards
Sterling Silver & Vermeil
Hand-finished in 925 sterling silver and thick 18K gold vermeil for a rich, lasting glow. Select capsule pieces are crafted in solid 18K gold.
Natural Stones
Ethically sourced pearls and gemstones chosen for clarity, luster, and color consistency across retail and resort orders.
Coral CharmLAB — Designed for Everyday Life
Marine-Grade Metals
Corrosion-resistant stainless steel with real gold plating for long wear at the beach, pool, or gym. Rhodium-plated brass options add high shine with excellent color stability.
Customization at Scale
Mix-and-match charms, logo tags, and event-specific sets—perfect for resort boutiques and retail promotions.
What Sets Our Jewelry Apart
Tarnish-Resistant & Color-Safe
Engineered finishes and protective topcoats help resist tarnish, fading, and discoloration—maintaining brilliance through frequent wear.
Hypoallergenic & Nickel-Safe
Skin-friendly alloys and platings for daily comfort. Suitable for sensitive skin.
Water, Sweat & Sunscreen Ready
Coastal conditions in mind: durable surface treatments that stand up to humidity, salt air, and active guests.
Craft + Tech Quality Control
Every batch is inspected with precision tools and visual checks for thickness, adhesion, and finish—consistent results from single pieces to bulk orders.
Responsible Materials
Lead-safe, cadmium-safe components sourced from audited partners and produced to meet international safety expectations.
Attainable Luxury
We keep prices fair without compromising materials—bringing semi-fine quality and high-tech finishes within reach for everyone.
Built for Partners
Resort Line
Curated assortments, fast replenishment, co-branded charms, and “Charm Bar” pop-up activations to create on-site guest experiences.
Retail-Ready
Barcode/SKU labeling, protective packaging, care cards, and clear warranty terms to streamline sell-through and build customer trust.
Join us on @PRASINOUS
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